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Keen to understand why we add sugar to our muesli bars and how they stack up in terms of sugar? We’re here to help.
Sugar helps hold muesli bars together so they don’t crumble in your hand. As well, they help make the whole grains that are the main ingredient of the bar taste sweeter. Some sugar can also come from ingredients such as choc chips or chocolate drizzles.
On average, our muesli bars have about 4.3-8g of sugar per bar – that’s between 1-2 teaspoons of sugar per bar. In some bars, this includes sugar in the dried fruit we add.
At UNCLE TOBYS, we’ve been steadily reducing the amount of sugar in our muesli bars – together with saturated fat and sodium. For example, our yoghurt top and chewy bars now contain 4.3-5.8g of sugar per bar – that’s around 1 – 1 1/2 teaspoons. Depending on the bar, that’s as much as 40% less than in 2014.
The main ingredient in all our products– giving you valuable nutrients, fibre and energy – is healthy whole grains.
The UNCLE TOBYS name and logo has significant historical significance, it was designed by Nellie Love, the niece of Clifford Love – the founder of UNCLE TOBYS, who was a keen artist and a student of literature. She suggested the name and designed the logo based on the great literacy character in the “Life of Times of Tristram Shandy” by Laurence Sterne, first published in 1759. In the book Uncle Toby is a gentle, uncomplicated lover of his fellow man. The original design of Uncle Toby standing with the Widow Wadman has seen little changes over the years, so has become a treasured representation of the UNCLE TOBYS heritage.