About UNCLE TOBYS
Ok, you made it all the way to the UNCLE TOBYS about us page. You must really love our brand! First things first, let's acknowledge what you already know about us. Our range of delicious breakfast oats, cereals, and snacks has been nourishing Aussies for generations. From grandparents to parents, neighbours, and even Championship swimmers, our products have become a trusted part of many households. Whether you're in Perth, on the east coast, or anywhere in between, our muesli bars, sweet and savoury snacks, and classic oats have captured the hearts and taste buds of people across the country.
But there's more to UNCLE TOBYS than just our beloved products. We're passionate about providing wholesome and nutritious options that fuel your day and support a healthy lifestyle. Whether you're enjoying a bowl of our classic oats for breakfast, grabbing a muesli bar for a quick on-the-go snack, or including our products in your kids' lunch boxes, we're glad to be a part of your daily routine!
Our history is in every single oat.
The story of UNCLE TOBYS dates back to the gold rush era in Australia when two brothers, Leonard and George Parsons, embarked on a journey from England to Melbourne to establish their oat manufacturing business, known as John Bull Oats. It was in 1861 that the brand we now know as UNCLE TOBYS was born, initially operating under the name Parsons Bros. As more land in Australia became available for farming in the 1890s, coupled with the expansion of the railway network, our oats were able to reach every corner of the country.
In 1893, the first UNCLE TOBYS oats product was introduced by Clifford Love and Co in Sydney, marking a significant milestone in our history.
But our story doesn't end there. You may have noticed the iconic characters in our logo, which may appear to be from the 1861 era. These characters are a symbol of our humble beginnings and have recently undergone a few outfit changes to reflect our evolution with the times. While we may no longer transport oats by horse and cart, our commitment to producing the finest oats for Australia remains unwavering.
At UNCLE TOBYS, we cherish our rich history, and we are dedicated to continually improving our oats to meet the highest standards of quality and taste. As we embrace the future, we will always strive to make our oats the best they can be for Australia, ensuring that every bowl is filled with the legacy and tradition that has made UNCLE TOBYS a beloved brand for generations.
Getting stuck into the good stuff.
At UNCLE TOBYS, we believe that healthy eating supported by an active lifestyle makes for a happier life. As we continue to serve Aussie families and support our local farmers, we are dedicated to promoting the health and happiness of future generations. Our range of oats, cereals, kids and adults snacks is carefully crafted to deliver a perfect balance of taste and goodness. With every product, we strive to bring delicious options to the table that cater to everyone's taste and needs. Whether you're a fan of our classic oats, love our delicious cereals, or enjoy the convenience of our muesli bars, there's something for everyone when you shop UNCLE TOBYS! What's your favourite?
Plenty of goodness to go around.
At UNCLE TOBYS, we firmly believe in the power of partnerships to make a positive impact on our Aussie farmers, communities, and the environment.
One of our key partnerships is with the Australian Men's Shed Association, which plays a vital role in promoting the health and wellbeing of not only our factory employees but also the members of the local communities surrounding our UNCLE TOBYS factory in Wahgunyah, VIC. Through this partnership, we are dedicated to creating a supportive environment and fostering a sense of community. To learn more about our collaboration with Men's Shed, click here.
For over a decade, we’ve also proudly partnered with Foodbank to combat food insecurity and provide hunger relief to Aussie families in need. As part of our commitment, UNCLE TOBYS promises to deliver over 1 million serves of breakfast every year to support those facing food insecurity. We believe everyone deserves access to a nourishing breakfast, and our partnership with Foodbank allows us to make a meaningful difference in the lives of those who need it most.
Goodness leads to more goodness.
At UNCLE TOBYS, our passion lies in fuelling the good-as-gold Aussie lifestyle while safeguarding the land that sustains us. That's why UNCLE TOBYS is fully dedicated to minimising the environmental impact of our operations. We have set a goal to transition our Oats Sachets to recyclable packaging by 2025, and we are actively working towards achieving net-zero carbon emissions by 2050. But our commitment doesn't stop there. We are working with Riverine Plains, a leader in regenerative agriculture, as well as our oat farmers to support them in transitioning to regenerative agricultural practices. Regenerative farming is a journey which is widely recognised to have positive impacts on the environment, improving soil health, landscape resilience, and boosting local biodiversity.
Australian Men’s Shed Association
At UNCLE TOBYS, we take pride in our partnership with the Australian Men's Shed Association (AMSA). Since its establishment in 2007, AMSA has grown to become Australia's largest male-based community organisation, offering support to over 1200 community sheds across the country.
The Men's Shed movement has proven to be a powerful tool in addressing the health and wellbeing of Australian men, challenging the cultural norm that discourages open discussions about feelings and self-care. Men's Sheds provide a safe and inclusive space where men can find community, connection, and purpose, all while prioritising their health and wellbeing.
Since 2017, UNCLE TOBYS has been actively collaborating with AMSA, with a particular focus on the Riverina region, the home of UNCLE TOBYS. As part of our partnership, we make an annual donation of UNCLE TOBYS products, contribute to the quarterly newsletters, and actively participate in major events such as the Hearty Field Muster.
Together with AMSA, we are committed to making a difference in the lives of Australian men.