Sugar and breakfast cereals

Want to know how much sugar is UNCLE TOBYS breakfast cereal and why it’s there? Let’s take a look at the facts.

All our breakfast cereals are made with whole grains which are rich in nutrients, are a source of fibre and important vitamins and minerals.

Why add sugar to breakfast cereal?

Many people think sugar in cereal is just about sweetening the grains, but there’s more to it. Sugar also adds crunch, structure, texture and colour – as well as stopping it from going soggy after you’ve added milk.

What sugars are present in our cereals?

The sugars in our breakfast cereals come from a variety of ingredients:
– Cane sugar
– Raw Sugar
– Honey Glucose
– Dried fruits
– Fruit purees
– Sugar syrups
– Golden Syrup

So, how much sugar do breakfast cereals contribute to our diet?

According to the latest National Nutrition Survey (2011-12) (1), only 3.4% of the total sugar intake of Australians two years and older comes from breakfast cereal.

More recent analysis (2) shows that breakfast cereal contributed 4g or less of added sugars a day in the diets of adults and children who ate them.

Note: 1 level teaspoon of sugar = 4 g.

For individuals, it will depend on the cereal you choose, and how much you eat.

Just how much sugar is in an UNCLE TOBYS breakfast cereal?

We have a range of cereals to suit everyone’s preference, with sugar per 100g ranging from 0g to 27g.

On average, our cereals contain 16.5g* total sugar per 100g, which is about 5g of sugar per 30g serve. That’s between 1-2 teaspoons per serve.

In some cereals, some of this sugar comes from the dried fruit we add.

We know some people are trying to reduce the sugar they eat – and we are also taking steps to reduce sugar in our cereals.
* As of December 2017


1. Australian Bureau Of Statistics: Australian Health Survey: First Results, 2011-12. ABS Cat No. 4364.0.55.001. Canberra: Australian Bureau of Statistics; 2014
2. Nutrition Research Australia. Breakfast Choice and its impact on added and free sugars intake: A secondary analysis of the 2011-2012 National Nutrition and Physical Activity Survey. Sydney, December 2016.