Thank you for your submission.
Want to know how much sugar is UNCLE TOBYS breakfast cereal and why it’s there? Let’s take a look at the facts.
All our breakfast cereals are made with whole grains which are rich in nutrients, are a source of fibre and important vitamins and minerals.
Many people think sugar in cereal is just about sweetening the grains, but there’s more to it. Sugar also adds crunch, structure, texture and colour – as well as stopping it from going soggy after you’ve added milk.
The sugars in our breakfast cereals come from a variety of ingredients:
– Cane sugar
– Raw Sugar
– Honey Glucose
– Dried fruits
– Fruit purees
– Sugar syrups
– Golden Syrup
According to the latest National Nutrition Survey (2011-12) (1), only 3.4% of the total sugar intake of Australians two years and older comes from breakfast cereal.
More recent analysis (2) shows that breakfast cereal contributed 4g or less of added sugars a day in the diets of adults and children who ate them.
Note: 1 level teaspoon of sugar = 4 g.
For individuals, it will depend on the cereal you choose, and how much you eat.
We have a range of cereals to suit everyone’s preference, with sugar per 100g ranging from 0g to 27g.
On average, our cereals contain 16.5g* total sugar per 100g, which is about 5g of sugar per 30g serve. That’s between 1-2 teaspoons per serve.
In some cereals, some of this sugar comes from the dried fruit we add.
We know some people are trying to reduce the sugar they eat – and we are also taking steps to reduce sugar in our cereals.
* As of December 2017
The UNCLE TOBYS name and logo has significant historical significance, it was designed by Nellie Love, the niece of Clifford Love – the founder of UNCLE TOBYS, who was a keen artist and a student of literature. She suggested the name and designed the logo based on the great literacy character in the “Life of Times of Tristram Shandy” by Laurence Sterne, first published in 1759. In the book Uncle Toby is a gentle, uncomplicated lover of his fellow man. The original design of Uncle Toby standing with the Widow Wadman has seen little changes over the years, so has become a treasured representation of the UNCLE TOBYS heritage.