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Starting smarter with cereals

Breakfast sets you up for the whole day Breakfast sets you up for the whole day

Breakfast sets you up for the whole day

Nutritionists recommended that breakfast should provide around 20% of your daily energy (1), and contribute significantly to your daily nutrient intake. For example, kids get up to a quarter of their daily calcium from breakfast (2). And studies show that if you don’t get the right nutrients early, it’s hard to make up for it as the day goes on (3). So your whole day depends on a good brekkie!

Cereal... an effective day-starter Cereal... an effective day-starter

Cereal... an effective day-starter

UNCLE TOBYS ready-to-eat cereals give you nutrients you need throughout the day, like carbohydrates, vitamins, minerals and fibre. Plus we also fortify some of them with vitamins and minerals like vitamins B1, B2, B3, D, folate, iron and calcium to restore any nutrients that might be lost during the grain milling process.

Just pour yourself a bowl of cereal with a splash of low fat milk, add a bit of fruit, nuts or seeds if you like, and you’ll fuel your body and have the energy you need to have an active and energetic start to the day.

Cereal... an effective day-starter Cereal... an effective day-starter

References

1. Marangoni F, Andrea Poli et al. (2009) A consensus document on the role of breakfast in the attainment and maintenance of health and wellness. ACTA BIOMED; 80: 166-171
2. O’Neil CE, Byrd-Bredbenner C, Hayes D et al (2014) The role of breakfast in health: definition and criteria for a quality breakfast. J Acad Nutr Diet. Dec;114(12 Suppl):S8-S26
3. •Cho S, Dietrich M, Brown CJ et al (2003) The effect of breakfast type on total daily energy intake and body mass index: results from the Third National Health and Nutrition Examination Survey (NHANES III). J Am Coll Nutr. Aug;22(4):296-302. • Serra Majem L et al (2004) Nutricion infanil y juvenile. Estudio enKid. Elsevier Espana: Volume 5. • Rampersaud GC, Pereira MA,