Since 1893, UNCLE TOBYS Oats has helped Australians start their day with goodness.
As our nation has grown and advanced, we’ve filled Australians’ bellies ready for their day ahead. We’re celebrating 130 years of Aussie goodness and remembering moments that’ve shaped Australia!
130 Years of Aussie Goodness!
Our limited edition 130th birthday celebration packs celebrate iconic moments that have helped shape Australia.
Click on each box below to discover the story.
The beginning of Uncle Tobys
Entrepreneurial brothers Leonard and George Parsons pioneered the production of rolled oats in Australia, and the simple goodness of UNCLE TOBYS oats began appearing on our breakfast tables.
We’re celebrating the “have a go” entrepreneurial attitude that started this great product and brand.
The first ANZAC Day March
The march on April 25th marked the beginning of the annual commemoration we know today as ANZAC Day.
The traditional ANZAC Biscuits, with the goodness of oats, were baked by volunteers and sent to soldiers.
Sydney Harbour Bridge opens
An iconic opening of an engineering marvel.
The construction of the Sydney Harbour Bridge was an engineering triumph made possible by thousands of hard-working builders and it is now one of Australia’s most iconic landmarks. We hope they started each day with the goodness of UNCLE TOBYS oats!
Aussies embraced surf culture
UNCLE TOBYS has a fond and proud history of being closely associated with swimming and the ironman super series.
We have sponsored some of Australia’s greatest swimmers and have encouraged Australians to enjoy our beautiful beaches. We believe the best Aussie life is lived outdoors.
Cheering on Aussie athletes
The emotional triumphs and hard work of sporting greatness have united generations throughout Australian history. Here’s to celebrating the athletes, fans and volunteers who inspire us!
For 130 years, we have been bringing goodness into Australian homes, feeding Aussies with nutritious breakfasts for generations.
Inspired by iconic Australian moments over the decades, we've teamed up with one of Australia's most loved chefs, Hayden Quinn, to create 4 deliciously easy recipes.
Try Hayden's recipes below and don't forget to share a pic and tag @uncletobys!