Since 1893, UNCLE TOBYS Oats has helped Australians start their day with goodness.
As our nation has grown and advanced, we’ve filled Australians’ bellies ready for their day ahead. We’re celebrating 130 years of Aussie goodness and remembering moments that’ve shaped Australia!
130 Years of Aussie Goodness!
Our limited edition 130th birthday celebration packs celebrate iconic moments that have helped shape Australia.
Click on each box below to discover the story.
1893
1893
The beginning of Uncle Tobys
Entrepreneurial brothers Leonard and George Parsons pioneered the production of rolled oats in Australia, and the simple goodness of UNCLE TOBYS oats began appearing on our breakfast tables.
We’re celebrating the “have a go” entrepreneurial attitude that started this great product and brand.
1916
1916
The first ANZAC Day March
The march on April 25th marked the beginning of the annual commemoration we know today as ANZAC Day.
The traditional ANZAC Biscuits, with the goodness of oats, were baked by volunteers and sent to soldiers.
1932
1932
Sydney Harbour Bridge opens
An iconic opening of an engineering marvel.
The construction of the Sydney Harbour Bridge was an engineering triumph made possible by thousands of hard-working builders and it is now one of Australia’s most iconic landmarks. We hope they started each day with the goodness of UNCLE TOBYS oats!
1980
1980
Aussies embraced surf culture
UNCLE TOBYS has a fond and proud history of being closely associated with swimming and the ironman super series.
We have sponsored some of Australia’s greatest swimmers and have encouraged Australians to enjoy our beautiful beaches. We believe the best Aussie life is lived outdoors.
2000
2000
Cheering on Aussie athletes
The emotional triumphs and hard work of sporting greatness have united generations throughout Australian history. Here’s to celebrating the athletes, fans and volunteers who inspire us!
2023
2023
For 130 years, we have been bringing goodness into Australian homes, feeding Aussies with nutritious breakfasts for generations.
Inspired by iconic Australian moments over the decades, we've teamed up with one of Australia's most loved chefs, Hayden Quinn, to create 4 deliciously easy recipes.
Try Hayden's recipes below and don't forget to share a pic and tag @uncletobys!
Lamington Oat Swirl Jar
"The Lamington has been an Aussie classic through the decades, all the way back to the 1900s. I've taken inspiration from this Aussie fave adding an UNCLE TOBYS twist to create the Lamington Swirl Oat Jar."
By Hayden Quinn
Fairy Bread Oats
"If you’re a fairy bread fan, look no further. I've put a twist on this nostalgic 90s party staple, celebrating 130yrs of Aussie goodness with my go-to UNCLE TOBYS Traditional Rolled Oats."
By Hayden Quinn
Green & Gold Bowl
"Celebrating 130 years wouldn't be the same without a nod to our national colours and our Aussie sports heroes! Food is fuel and this green and gold bonanza is a great way to charge up for the day. Add your fave toppings as you like."
By Hayden Quinn
Anzac Biscuits
Bake to Your Taste This Anzac Day
Whether you love crunchy or chewy, we've teamed up with Hayden Quinn to show you how to bake to your taste this Anzac Day with Uncle Tobys Oats.
By Hayden Quinn
