UNCLE TOBYS is committed to removing artificial flavours and colours from its cereals in response to consumers’ changing preferences. Today, all our breakfast cereals are without artificial flavours or colours, and many of our cereals have been that way for a long time. In fact, many are formulated to be naturally free of colour.For example, UNCLE TOBYS Creamy Honey Oat sachets uses honey powder from real honey to achieve the same great taste that adults and children have always enjoyed.