How processed are your cereals?

Just like when you bake or cook at home, a certain amount of processing is almost always required to ensure foods are safe to eat and ready to be enjoyed, and this is true for cereal too.

The processes we use are essential for turning raw ingredients into foods ready to be enjoyed at breakfast time. Our cooking methods are designed to retain the nutritional goodness of whole grains, and often only differ slightly from those used to prepare other staple foods like bread.

The main ingredient in all our cereals is grains, including whole oats, whole wheat, whole corn, whole rice or whole oat flour. We use simple cooking methods to turn them into a breakfast cereal, including milling the grain, mixing, and forming the dough, before baking or toasting it into our breakfast cereal.

Our packaging provides clear information on all of the ingredients that have gone into the recipe.

How processed are your muesli bars?

How we make our muesli bars is not that different to how you might make them at home.

We use simple ingredients like rolled oats, wheat puffs, fruit pieces, syrup, nuts & seeds and simple cooking processes like heating, mixing and cooling to make our muesli tasty and nutritious.

The complete ingredients list can be found on each individual product.

How do you develop new flavours and ingredients?

When developing new versions of our cereals and snacks, we first look at the current and future health needs of the population, and any supporting science. We then check consumers and the marketplace to see what flavours and ingredients are popular.

We also go to our ingredient suppliers to see what is new on the market, and use this information to come up with a recipe that both suits the consumer’s needs and provides the nutrition we're aiming to deliver.

Are your cereals fortified with vitamins and minerals?

We fortify some of our cereals with vitamins and minerals to help to restore any nutrients that might be lost during the grain milling process, and also help you meet your body’s daily nutrition needs. Look at the ingredients list to see if vitamins and minerals have been added.

I have a problem with my product. What should I do?

We go to great lengths to ensure that our products are of the highest quality, and our customers can enjoy them with confidence.

If something has gone wrong, we want to hear about it. Please send through as much information as possible here or call our consumer engagement team on 1800 025 361 on weekdays between 8:30 am and 5:30 pm AEST. Feel free to let us know when we’ve done something you love too!


What does the Health Star Rating mean on your packs?

The Health Star Rating is a front-of-pack labelling system that rates the overall nutritional profile of packaged food and assigns it a rating from ½ a star to 5 stars. It provides a quick, easy, standard way to compare similar packaged foods. The more stars, the healthier the choice. Find out more.


Do UNCLE TOBYS products contain palm oil?

Our cereals don’t use palm oil as an ingredient, and our snacks only use palm oil certified by the Roundtable on Sustainable Palm Oil.

What allergens do your products contain?

All allergens are listed in the ingredients label of each product, so check the labels.

Our products contain a number of allergens which must be labelled according to Australian food regulations. This allows consumers with allergies to get the information they need clearly and simply before they purchase a product.

Some of the allergens which may be found in our products include gluten, lupin, sulphites, milk, soy and tree nuts.

The allergens may vary from product to product. All of the relevant allergens in a particular product are clearly listed under ingredients list of each pack.

Are UNCLE TOBYS oats gluten free?

Oats may become contaminated with wheat in the field or in the factory, so they cannot be labelled as gluten free in Australia or New Zealand. This applies to all oats sold in Australia, not just UNCLE TOBYS oats.

Similarly, our nut bars and roll-ups can’t be labelled gluten-free because they’re made in factories that also process gluten-containing ingredients.

Are UNCLE TOBYS oats grown in Australia?

99% of UNCLE TOBYS oats are grown in Australia. We work closely with local Australian farmers to make sure only the best quality oats reach your table. We also support a local breeding program so we can continue to develop new oats that are better for our farmers and consumers.

Learn more about how UNCLE TOBYS oats are sown, grown and harvested.

Are your muesli bars nut-free?

UNCLE TOBYS Chewy and Yoghurt Top muesli bars are made with a 'no added nut' recipe. They’re also made on equipment that doesn't use or handle peanut or tree nuts, so they're all “lunchbox friendly”.

However, we can’t say our bars are “nut-free” – whilst we’ve removed nuts from our recipes we cannot guarantee that the other ingredients in this product have not come into contact with tree nuts or peanuts before they reach our factory.

Do you use genetically modified ingredients?

At UNCLE TOBYS we don't use genetically modified ingredients, as defined by our food regulations. We also require our suppliers to ensure that they do not supply genetically modified ingredients to us.

Are your products Halal certified?

None of our breakfast cereals or snack products are Halal certified. If you are interested in other products, please see our current Halal list.

Which of your products are suitable for vegetarians and vegans?

Some of our products are suitable for a vegetarian or vegan diet. To find out which ones, take a look at our current Vegetarian products list. Vegans can refer to our Vegan list.


Why is sugar added to your breakfast cereals?

Breakfast cereals contain sugar because it provides sweetness to grains, and contributes to the taste, texture, colour and flavour of the cereal. Even a small change can be detected by consumers, and may lead to them adding sugar in the bowl.

Breakfast cereals can provide a number of nutrients, including between 10-30% of our daily intake of fibre and important vitamins and minerals, yet on average only account for 3-4% of our total daily sugar intake.

What's the sugar content of your breakfast cereals?

On average a 30g serving of most of our breakfast cereals provides around 1-2 teaspoons (4-8g) of total sugar.

12 teaspoons is the agreed upper limit of added sugar per day set by the World Health Organisation (WHO), so a serve of our cereals fits within a balanced diet.

We understand the concerns around sugar and are actively committed to reducing the sugar in our cereals to help consumers meet WHO guidelines on daily sugar intake.(1)

1. Guideline; World Health Organization, 2015 Sugars intake for adults and children

Do you have cereals with no added sugar?

Yes. We have a range of cereals with different levels of sugar in them to cater to different sweetness preferences, from no added sugar to cereals with added and natural sugar.

Some of our cereals with no added sugar include Oat Quick sachets, Original, Traditional Oats, Original Quick oats, Ancient Grains, Oat Brits, Vita Brits, and Shredded Wheat. Low Sugar CHEERIOS has only 1.5% sugar,.

At this stage we don’t have any snack products with no added sugar, but we do have a range of products with different sugar contents. Check the nutrition information on pack for more information.

What's the sugar content of your muesli bars?

At UNCLE TOBYS we recognise that consumers are concerned about sugar in snacks.

Over the last few years we've been working on improving our muesli bar recipes by taking out some of the added sugar, and reducing the saturated fat and sodium content. Our chewy and yoghurt top muesli bars now contain between 4.3-6g of sugar per bar, or around 1-1.5 tsps. They're also a source of beneficial whole grain and fibre.

Sugar plays many roles in muesli bars. It adds to the taste of the product as well as helping the ingredients stick together and not crumble in your hands. Because of this, it can be challenging to remove.

We'll continue to explore different ways to reduce the sugar in our products whilst still maintaining the great taste consumers know and love.

Whole grains

How can I find foods made with whole grain?

There are two things to remember:

1. Look for food labels where the word 'whole' appears in front of the name of the grain such as 'whole wheat’ or ‘wholemeal bread'.

2. For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should also find this in the ingredients list e.g. 'whole grain cereals (70%)'.

Why should I switch to whole grains?

Whole grains provide many nutrients including dietary fibre, antioxidants, minerals, vitamins, lignans and phytonutrients. It is thought that the combination of these nutrients accounts for the health benefits seen in people who consume more whole grains in their daily diet.

How can I increase my whole grain intake?

1. Look out for 'whole' on the label – wholemeal, whole wheat and whole oats are all whole grains.
2. Swap refined white breads, pasta and rice (white) for whole grain varieties (brown).
3. Start your day with a breakfast cereal that clearly states it is made with whole grains.
4. Mix wild rice with white rice, or switch to brown rice.
5. Use wholemeal breadcrumbs to create a crunchy topping in savoury dishes.
6. Choose rice cakes, rye crispbread, muesli bars with oats or other whole grains or plain popcorn as a whole grain snack.