Uncle Tobys Swim My Way

Swimming is as Australian as cicadas on a summer night. And for 30 years, we’ve been helping Aussies of all abilities enjoy the water – whether it’s supporting their fun in the backyard pool or their dreams of competing at the Olympics.

We may have the reputation as a nation of swimmers, but recent statistics show that the number of Australians swimming regularly fell 30% in the past decade, and nearly 5% of adults can’t swim at all.

That’s why SWIM MY WAY is such an exciting initiative. It’s a chance to give back and help even more people get active through swimming – a fundamental part of our enviable lifestyle.

Click here to watch Cate & Bronte on the TODAY show.

Activating Australians through Swimming

We’ve partnered with Royal Life Saving Society – Australia, a not-for-profit organisation that has supported communities for over 123 years by equipping them with the skills to enjoy our country’s beautiful waterways.

For the next three years, Uncle Tobys SWIM MY WAY will fund swimming, water safety, and aquatic programs to make swimming more accessible for more people – regardless of age or experience. The teams at Uncle Tobys and Royal Life Saving Society – Australia are looking forward to helping all Australians get active in the water and lead healthier lifestyles.

Click to get involved with one of the Royal Life Saving Programs

Royal life saving programs in action

Being able to swim is a simple but liberating pleasure for anyone living in Australia. The work Royal Life Saving has done in Newcastle illustrates that no matter your age, background or ability, swimming is for everyone…some just need the opportunity to learn how.

Our partnership with Royal Life Saving and the launch of the Uncle Tobys SWIM MY WAY campaign is to enable more local success stories like the Newcastle Chinese community, who are now able to swim with confidence and enjoy a healthy, active lifestyle. Check out the video to see their story.

Click here to find out more about the Royal Life Programs.