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5 years ago, we met Joseph. A kid from rural NSW who was terrified of the water and didn’t know how to swim. Thanks to our partnership with Royal Life Saving Society Australia and the encouragement of Olympic Champion, Cate Campbell, Joseph participated in the Uncle Tobys swimming program and began his journey.
Since then Joseph has put his fear of the water behind him and developed into a confident swimmer.
We went back to Joseph’s hometown of Orange, NSW and surprised him with a visit from Cate Campbell. Watch the film below.
We may have the reputation as a nation of swimmers, but recent statistics show that the number of Australians swimming regularly fell 30% in the past decade, and nearly 5% of adults can’t swim at all.
Our partnership with Royal Life Saving Society Australia aims to activate Australians through swimming. RLSSA is a not-for-profit organisation that has supported communities for over 123 years by equipping them with the skills to enjoy our country’s beautiful waterways.
Uncle Tobys SWIM MY WAY funds swimming, water safety, and aquatic programs to make swimming more accessible for more people – regardless of age or experience.
It’s a chance for us to give back and help even more people get active through swimming lead healthier lifestyles.
In 2018, the Swim My Way program has delivered more than 9000 swim sessions for Australia’s most vulnerable communities.
Check out this video of one of our programs delivered to kids living in rural ACT.
Follow Royal Life Saving Society Australia for updates on the Swim My Way Program
The UNCLE TOBYS name and logo has significant historical significance, it was designed by Nellie Love, the niece of Clifford Love – the founder of UNCLE TOBYS, who was a keen artist and a student of literature. She suggested the name and designed the logo based on the great literacy character in the “Life of Times of Tristram Shandy” by Laurence Sterne, first published in 1759. In the book Uncle Toby is a gentle, uncomplicated lover of his fellow man. The original design of Uncle Toby standing with the Widow Wadman has seen little changes over the years, so has become a treasured representation of the UNCLE TOBYS heritage.