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Swimming is as Australian as cicadas on a summer night. And for 30 years, we’ve been helping Aussies of all abilities enjoy the water – whether it’s supporting their fun in the backyard pool or their dreams of competing at the Olympics.
We may have the reputation as a nation of swimmers, but recent statistics show that the number of Australians swimming regularly fell 30% in the past decade, and nearly 5% of adults can’t swim at all.
That’s why SWIM MY WAY is such an exciting initiative. It’s a chance to give back and help even more people get active through swimming – a fundamental part of our enviable lifestyle.
We’ve partnered with Royal Life Saving Society – Australia, a not-for-profit organisation that has supported communities for over 123 years by equipping them with the skills to enjoy our country’s beautiful waterways.
For the next three years, Uncle Tobys SWIM MY WAY will fund swimming, water safety, and aquatic programs to make swimming more accessible for more people – regardless of age or experience. The teams at Uncle Tobys and Royal Life Saving Society – Australia are looking forward to helping all Australians get active in the water and lead healthier lifestyles.
Being able to swim is a simple but liberating pleasure for anyone living in Australia. The work Royal Life Saving has done in Newcastle illustrates that no matter your age, background or ability, swimming is for everyone…some just need the opportunity to learn how.
Our partnership with Royal Life Saving and the launch of the Uncle Tobys SWIM MY WAY campaign is to enable more local success stories like the Newcastle Chinese community, who are now able to swim with confidence and enjoy a healthy, active lifestyle. Check out the video to see their story.
The UNCLE TOBYS name and logo has significant historical significance, it was designed by Nellie Love, the niece of Clifford Love – the founder of UNCLE TOBYS, who was a keen artist and a student of literature. She suggested the name and designed the logo based on the great literacy character in the “Life of Times of Tristram Shandy” by Laurence Sterne, first published in 1759. In the book Uncle Toby is a gentle, uncomplicated lover of his fellow man. The original design of Uncle Toby standing with the Widow Wadman has seen little changes over the years, so has become a treasured representation of the UNCLE TOBYS heritage.