Thank you for your submission.
The Australian government recently introduced Country of Origin labelling to make it clearer where some of the foods you buy are grown, produced, made or packed. Packaged foods like breakfast cereals and muesli bars will have to carry a statement showing:
• whether the food was made or packaged in Australia, and how much of it contains Australian ingredients or,
• what country the food was made in.
We’re proud of the fact that 99% of the oats and wheat in our products are grown right here in Australia and most of the UNCLE TOBYS range have at least 70% Australian ingredients. All but one of our products are made in Australia (our SHREDDED WHEAT cereal is made in UK).
The UNCLE TOBYS name and logo has significant historical significance, it was designed by Nellie Love, the niece of Clifford Love – the founder of UNCLE TOBYS, who was a keen artist and a student of literature. She suggested the name and designed the logo based on the great literacy character in the “Life of Times of Tristram Shandy” by Laurence Sterne, first published in 1759. In the book Uncle Toby is a gentle, uncomplicated lover of his fellow man. The original design of Uncle Toby standing with the Widow Wadman has seen little changes over the years, so has become a treasured representation of the UNCLE TOBYS heritage.