Lets talk about Sugar

Many people mistakenly believe breakfast cereals are a big source of sugar.

Did you know…

  • Less than 6% of all the sugar kids eat comes from breakfast cereals. (See contribution of breakfast cereals to total nutrient intake in Australian children graph)
  • When you read the nutrition information panel it’s impossible to tell what amount of ‘sugars’ is from naturally occurring nutritious foods or added sugar.
  • The ‘sugars’ in the nutrition information panel may be coming from milk, honey or fruit, not necessarily added sugar.
  • Low sugar cereals are not always a healthy choice.

Some are also low in other nutrients too meaning you’re just getting ‘empty’ kilojoules. So keep an eye on the fibre and whole grain in your cereal – not just the sugar.

(See how to read nutrition labels)

A little sweetness can help make high fibre and high whole grain breakfast cereals more enjoyable, meaning you’re more likely to enjoy them regularly, adding to your nutrient intake.

  • Surveys show most people enjoy their nutritious breakfast cereal with add-ins or toppings to sweeten the deal.
  • Up to 60% of people add sugar or honey to oats.
  • 20% add extra sugar or honey to breakfast cereal.
  • Buying a nutritious, whole grain cereal that has been lightly sweetened may = same sugar content as a plainer cereal with add-ins at home.
  • Research shows kids who eat a pre-sweetened cereal still get essential nutrients + nutritious carbs + fibre and do not clock up more total sugar, saturated fat, sodium or kilojoules in their overall eating plan.