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Ever wonder how UNCLE TOBYS makes your favourite breakfast cereals? It’s actually a pretty simple process, with most of our cereals going through only four steps between the harvest and the box on your supermarket shelf. See for yourself how straightforward our recipe is for turning whole grains into delicious, healthy cereal.
UNCLE TOBYS takes specially selected whole grains, including oats grown by Aussie farmers, and rolls them in our own mill on the banks of the Murray River. Because we mill them ourselves, there’s less time between grinding the grains and the final flour, so it’s as fresh as possible.
Next, we take the milled flour and mix it with water, sugar and other ingredients, such as the vitamins and minerals that fortify our cereals, then crank up the temperature to cook it into a dough.
Then, to make the shapes and textures that make your favourite cereals their look and crunch, we put the cooked dough through a machine that shapes it into flakes, hoops or clusters.
Finally, we put the cereal shapes into huge ovens that toast them for just the right amount of time until they’re the perfect golden colour and have the crunchiness you love.
After that, it’s just a matter of letting the cereal cool down, adding fruits, seeds and nuts to some cereals like our muesli, popping it into the package, and shipping it off to shops around Australia. It’s that simple!
The UNCLE TOBYS name and logo has significant historical significance, it was designed by Nellie Love, the niece of Clifford Love – the founder of UNCLE TOBYS, who was a keen artist and a student of literature. She suggested the name and designed the logo based on the great literacy character in the “Life of Times of Tristram Shandy” by Laurence Sterne, first published in 1759. In the book Uncle Toby is a gentle, uncomplicated lover of his fellow man. The original design of Uncle Toby standing with the Widow Wadman has seen little changes over the years, so has become a treasured representation of the UNCLE TOBYS heritage.