Thank you for your submission.
So you get that breakfast is the most important meal of the day, right? But are you really up to speed on the boost you get from eating breakfast cereal? Regularly eating one small bowl can make a real difference.
5 key things why you should eat a nutritious breakfast:
Time and time again nutrition survey data shows that regular breakfast cereal eaters are more likely to have higher intakes of iron, calcium and dietary fibre, while having lower fat intakes, compared to non-cereal consumers.(*1,*6-10, *12)
Regular breakfast cereal eaters, compared to non-cereal eaters = more fibre + iron + calcium.
Yet one small bowl with skim milk = typically only 900 kilojoules or 220 calories*based on average serve size
Around 6 in 10 kids aged 9-16years are falling short of their daily calcium requirements.(*2)
1/3 of Australian children’s milk intake is consumed with breakfast cereal, and kids who regularly eat breakfast cereal clock up more essential calcium than those who don’t.(*1)
Did you know…
20% of kids are likely to skip breakfast(*3)
30% or more adults skip breakfast at least once per week(*4)
But….Breakfast cereal and skim milk helps nourish your brain and body after an overnight fast, and can contribute to:
get-up-and-go nutritious carbohydrates
at least 25% intake of kids’ energy-giving B vitamin, thiamin
at least 25% intake of kids’ essential iron to help reduce tiredness
calcium and protein from skim milk
fibre and whole grains
Breakfast cereals can help you get your fibre, but beware as some breakfast choices can fail to provide you with that all important hit of fibre.
Look for cereals that provide at least 2g per serve and ideally 4g per serve (‘high in fibre’), to make sure you’re getting some fibre at breakfast.
One small bowl of a nutritious breakfast cereal can be a source of fibre to help keep you regular.
These UNCLE TOBYS cereals are high in fibre. (these are: MUESLI NATURAL STYLE Swiss, MORNING SUN NATURAL STYLE, MORNING SUN APRICOT & ALMOND, MORNING SUN PECAN&PEACH, PLUS SPORTS, PLUS MUESLI FLAKES, PLUS FIBRE, OAT BRITS, VITA BRITS, SHREDDED WHEAT, BRAN PLUS, HEALTHWISE HEARTwellbeing)
One small bowl is a source of whole grains.
Many people are skipping out on the health benefits of whole grains, especially when they skip breakfast.
Whole grains are important to good health as they provide the nutrients from all 3 layers of the grain – the bran, endosperm and germ.
Breakfast cereals contain on average 56% whole grain content but many are much higher than this.(*2)
The UNCLE TOBYS name and logo has significant historical significance, it was designed by Nellie Love, the niece of Clifford Love – the founder of UNCLE TOBYS, who was a keen artist and a student of literature. She suggested the name and designed the logo based on the great literacy character in the “Life of Times of Tristram Shandy” by Laurence Sterne, first published in 1759. In the book Uncle Toby is a gentle, uncomplicated lover of his fellow man. The original design of Uncle Toby standing with the Widow Wadman has seen little changes over the years, so has become a treasured representation of the UNCLE TOBYS heritage.