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with australia's largest range of 4+ star cereals*

*As of January 2015 in the retail market.

When did we lose the good from good morning? Statistically, 7 in 10 people wake up to their tech…not each other. Some of us eat something nutritionally defunct that hardly counts as breakfast. And 1 in 3 skip breakfast. UNCLE TOBYS is on a mission to put the ‘good’ back into mornings. How? With Australia’s largest range of breakfast cereals rated 4 or more stars.

Introducing UNCLE TOBYS Good-ometer. It’s a way to measure the ‘good’ of Australia. It’s a real time pulse of the nation, designed to collect statistics on our morning habits and measure morning goodness, state by state. Answer the questions below and become a good statistic.

Did you eat breakfast today?

Real Time Statistics - State vs state

The real time statistics below show which State has the most Good in their morning. You can hover over each State to see how yours Stacks up. Is your State having a Good morning? Answer the questions below and help put the good back into your morning (And State!).

ACT

100%

New South Wales

68%

Northern Territory

0%

Queensland

70%

South Australia

73%

Tasmania

81%

Victoria

70%

Western Australia

69%

ACT

100%

Good statistic

0%

Bad statistic

New South Wales

68%

Good statistic

32%

Bad statistic

Northern Territory

0%

Good statistic

100%

Bad statistic

Queensland

70%

Good statistic

30%

Bad statistic

South Australia

73%

Good statistic

27%

Bad statistic

Tasmania

81%

Good statistic

19%

Bad statistic

Victoria

70%

Good statistic

30%

Bad statistic

Western Australia

69%

Good statistic

31%

Bad statistic

New South Wales

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Bad statistic

Queensland

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South Australia

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Western Australia

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Tasmania

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Northern Territory

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ACT

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Victoria

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Australia results

(100% reporting)

70%

Good
statistic

30%

Bad
statistic

See how Australia is changing its ways to Put the Good back into Morning with Australia’s largest range of breakfast cereals rated four or more stars.

Question % good stat % bad stat
1. Was your phone the first thing you checked when you woke up this morning? 60% 40%
2. Did you say good morning to someone today? 96% 4%
3. Did you eat breakfast with your family today? 44% 56%
4. Did you wish a stranger a good morning today? 50% 50%
5. Did you eat breakfast today? 84% 16%
6. Did you eat something healthy for breakfast today? 84% 16%
7. Did you make a good breakfast for someone you love today? 46% 54%
8. Did you get up without hitting the snooze button today? 76% 24%
9. Did you pass on a smile this morning? 95% 5%
10. Did you put away your phone this morning? 64% 36%
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