“Making breakfast at home is boring. I would rather eat out at a café, where the options are healthy and interesting. And, even if I wanted to replicate my favourite café brekkie at home, I don’t have the time. So I often skip breakfast altogether.”

OandG Cranberry Almond and Quinoa BircherDoes this sound familiar, especially when you’re counselling clients in their mid-20s to mid-30s?

Today’s young “urban foodies” have sophisticated palates, adventurous taste buds, a desire to eat healthy – and limited time. Now, there’s a new option heading to grocery shelves that has potential to put a home-prepared, nutritious breakfast back on the menu for this tough-to-convince crowd.

Bircher muesli is a perennial café favourite. From a visual standpoint, it looks as good as it tastes, thanks to its plethora of colours and textures. It’s also a comfort food, in all its creamy, refreshingly cool goodness. And there’s no compromising on nutrition, thanks to an infusion of fruits, nuts and seeds, and fibre-rich oats as a base.

Now, O&G Bircher muesli brings the best of this café experience to the home kitchen. Even better: preparation is simple, and done the night before – meaning, less rushing around in the morning.

The buzz about Bircher continues to grow, as more and more people discover the benefits of “overnight oats”. “Search queries [for the phrase] have increased 100-fold since 2012,” notes O&G brand manager Penny Weir, and Bircher muesli “has been increasingly popular in recipe development across fitness and health brands.”

Nutrition PanelFinally: a way to convince a time-starved, café-favouring, health-conscious generation of foodies that the same nutritious goodness can be had right in their own kitchens.

O&G Bircher Muesli will be on shelf in Woolworths and leading independent retailers by the end of September 2016.

  • Excellent source of whole grain*
    (32g whole grain per 45g serve)
  • Source of fibre
    (3.6g fibre per 45g serve)
  • Low in sodium
    (11mg sodium/100g)
  • Source of protein
    (5.3g protein per 45g serve)
  • No artificial colours or flavours
  • Scores 4.5 out of 5 stars with the Government HSR System*GLNC Whole Grain Daily Intake 48g per day

 

As Easy to Prepare As…

  1. Choose a liquid: milk, juice, coconut water – mix it up to discover new tastes
  2. Soak Bircher muesli the night before. The nuts, seeds and fruit are already in there – there’s nothing to add.
  3. Voila: wake up to a café-calibre brekkie that’s delicious, nutritious – and already ready.