Thank you for your submission.
UNCLE TOBYS Oats has been announced as one of Australia’s Most Trusted Breakfast Food brands, for the eighth consecutive year running. This honour was awarded as part of the Annual Reader’s Digest Trusted Brand Survey, which has been running now for 19 years.
SINCE 1893, AUSTRALIAN GROWN UNCLE TOBYS® OATS has been loved & enjoyed in many Australian households. The UNCLE TOBYS Oats team has over 125 years experience in growing & producing high-quality & great tasting Oat products. It’s no surprise that UNCLE TOBYS Oats has been at the table with families for generations.
Quality, expertise, longevity and our continued support of the farming community are some of the reasons why UNCLE TOBYS Oats has been voted by Australians as one of the most trusted breakfast foods for 8 years running.
The Reader’s Digest Trusted Brands survey was independently conducted by Roy Morgan Research and included a cross-section of 2,450 Australian participants. The survey has been conducted annually for 19 years.
“Simple and has been around for years. Doesn’t make false claims or lure people into buying fake promises of it being healthy. Its honest and reliable. Stands the test of time.”
Margareth, 30 – Voter
“Oats is highly recommended by nutritionists as a super food.”
Sophie, 58 – Voter
“They’re a well known and respected brand that make healthy wholesome foods.”
Olivia, 40 – Voter
The UNCLE TOBYS name and logo has significant historical significance, it was designed by Nellie Love, the niece of Clifford Love – the founder of UNCLE TOBYS, who was a keen artist and a student of literature. She suggested the name and designed the logo based on the great literacy character in the “Life of Times of Tristram Shandy” by Laurence Sterne, first published in 1759. In the book Uncle Toby is a gentle, uncomplicated lover of his fellow man. The original design of Uncle Toby standing with the Widow Wadman has seen little changes over the years, so has become a treasured representation of the UNCLE TOBYS heritage.