Thank you for your submission.
Our farmers in the Riverina and Indigo Shire region have been doing it tough lately due to one of the worst droughts in Australia’s history. In the last year, we’ve seen the farms around our factory affected firstly by drought, and then frost, destroying our farmers crops and affecting our whole community.
This has led to reduced availability of the Australian grown ingredients we use like oats, wheat and milk to make cheese, so the prices we have to pay to buy them have increased dramatically – not just in our local area of Wahgunyah, but across Australia. For this reason, we can no longer maintain the wholesale prices of some of our products.
We’ve been standing by Aussie farmers and their families since 1893, and in support of them and to reflect the increasing prices for their crops, for the first time in over 10 years we’ll be increasing our wholesale prices on selected Uncle Tobys muesli bars and Uncle Tobys Le Snak products.
We’ve worked hard to reduce costs in every part of our business so we could keep our wholesale prices down. However with our roots in Australian farming for the last 125 years, we don’t want to compromise: on the superior quality of Uncle Tobys products, or on our commitment to our factory’s local community of Wahgunyah.
The UNCLE TOBYS name and logo has significant historical significance, it was designed by Nellie Love, the niece of Clifford Love – the founder of UNCLE TOBYS, who was a keen artist and a student of literature. She suggested the name and designed the logo based on the great literacy character in the “Life of Times of Tristram Shandy” by Laurence Sterne, first published in 1759. In the book Uncle Toby is a gentle, uncomplicated lover of his fellow man. The original design of Uncle Toby standing with the Widow Wadman has seen little changes over the years, so has become a treasured representation of the UNCLE TOBYS heritage.