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UNCLE TOBYS Plus is made in a small town on the banks of the Murray River, Wahgunyah.
The beauty of Wahgunyah comes from the genuine, down to earth and caring nature of the people who when they come together make it great. In the same way, this is reflected in every box of UNCLE TOBYS Plus. It’s GOODNESS made GREAT.
With the perfect blend of whole grains, delicious ingredients and nutritional goodness, each UNCLE TOBYS Plus Cereal provides a bowl full of goodness to set Aussies up for greatness.
When good things come together…that’s when you get UNCLE TOBYS Plus!
The UNCLE TOBYS name and logo has significant historical significance, it was designed by Nellie Love, the niece of Clifford Love – the founder of UNCLE TOBYS, who was a keen artist and a student of literature. She suggested the name and designed the logo based on the great literacy character in the “Life of Times of Tristram Shandy” by Laurence Sterne, first published in 1759. In the book Uncle Toby is a gentle, uncomplicated lover of his fellow man. The original design of Uncle Toby standing with the Widow Wadman has seen little changes over the years, so has become a treasured representation of the UNCLE TOBYS heritage.