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About us

UNCLE TOBYS is a name that is synonymous with health, good nutrition, sun, surf and a vitality for life, for over 120 years. We started milling oats back in 1893, with the first UNCLE TOBYS Oats product introduced to the market by Clifford Love and Co in Sydney. It entered the homes and hearts of Australian families and we haven’t looked back since providing Australians with a vast range of nutritious and delicious breakfast cereals and snacks to help nourish the active Australian lifestyle. This is the UNCLE TOBYS story.

Current Campaigns

benefit 1

It’s easy. An Outsider is someone that wears grazes as badges of honour. Someone that likes to feel their toes in the sand more than their fingers on a keyboard or use a sunscreen more than any other screen. Best of all, there’s an Outsider inside each of us. You just have to let it out.

Join The Outsiders Campaign
Join The Outsiders Campaign

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Homegrownoats
Homegrownoats

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Our Story

Read all about the UNCLE TOBYS story, our heritage and how we've been noursishing Australians for nearly 125 years.

oat types

What's New

What' s new at UNCLE TOBYS's ?

Changed For The Better
Changed For The Better

New recipe >